Introducing the Agentic AI for Consumer Research  

For over a decade, GetWhy has pioneered innovations in consumer insights. Today, we’re proud to introduce Agentic AI -a digital researcher designed to uncover the “why” behind consumer behavior, faster, deeper, and at the speed of work. Consumer research has been stuck in the past for too long. Traditional methods are slow, shallow, and disconnected, leaving businesses struggling to keep up with modern demands. Agentic AI changes everything.

A Conversation with eBay’s VP of Consumer Insights
Hear from Thomas Walker, VP of Consumer Insights at eBay, on how Agentic AI is transforming how leading companies like eBay approach consumer research.

The Problem We’re Solving

Every business decision starts with a question:
Why do consumers behave the way they do?

But today’s consumer research is failing businesses:

  • It’s too slow to match the pace of modern work.
  • It relies on synthetic data that misses the human truth.
  • It’s disconnected, turning insights into bottlenecks instead of enablers.

The result? Billions wasted on strategies that miss the mark.

Agentic AI was built to solve this: to replace guesswork with real human insights, to make research faster and more actionable, and to empower businesses to move with clarity and confidence.

What Makes Agentic AI Different?

Real Human Insights

No synthetic data—ever. We capture high-quality video responses directly from real people, delivering unfiltered truths at scale.

Insights at the Speed of Work

From question to actionable insights in 24 hours. Say goodbye to bottlenecks.

Seamlessly Actionable

Our tailored deliverables are designed to inspire decisions, creativity, and execution across your organization.

Empathy at Scale

Go beyond data to understand the true motivations behind consumer behavior, at a depth never seen before.

How We Built Agentic AI

Agentic AI is the result of years of intentional, focused work. Here’s how we built the most advanced digital researcher on the market:

Map the Experts

We studied and mapped the workflows of the best human researchers, creating a blueprint for automation.

Define Success

Collaborated with industry leaders to define clear, actionable outcomes for every stage of the research process.

Train the AI

We started by executing research manually at scale, learning from real customer feedback and iterating relentlessly.

Automate with Precision

Step by step, we automated workflows while ensuring quality matched or exceeded human researchers.

See Agentic AI in Action

Experience the power of research that moves at the speed of your work.