January 11, 2024

Sonar becomes GetWhy

For over a decade, our mission has remained unchanged: to help decision-makers uncover those vital "aha moments" from their consumers. Our product philosophy is simple: Insight users want actions that create value. Knowing What is just the start; understanding Why is the key to value creation.
February 28, 2024

Putting the “Why” before the “How” in AI: Solving problems, not chasing technology trends

Jonas Alexandersson

Jonas Alexandersson

Founder & CXO
February 26, 2024

On the topic of trust and authenticity at QUAL360

Daniel Szőkedencsi

Daniel Szőkedencsi

Client Research Associate
February 23, 2024
Recap - Qual360

The value of bringing the voice of the customer to the organization

Jonas Nielsen

Jonas Nielsen

CMO
February 20, 2024
Effective tv commercials

High pace in gathering qual insights; a game-changer

Jonas Nielsen

Jonas Nielsen

CMO
January 15, 2024
Ad hoc research

Gain commercial value through increased consumer-led responsiveness

Jonas Nielsen

Jonas Nielsen

CMO
January 11, 2024

Sonar becomes GetWhy

Jonas Nielsen

Jonas Nielsen

CMO
December 13, 2023

Dare to stand out: How consumers perceive the 2023 John Lewis Christmas advert

Anna Lilja Steensig

Anna Lilja Steensig

Head of Human Insights
October 23, 2023

GetWhy acquires Preely

Jonas Nielsen

Jonas Nielsen

CMO
September 4, 2023

Sample sizes in qualitative market research: Striking a balance

Kane Callaghan

Kane Callaghan

Insights Experience Director
September 1, 2023

Why Generative AI is ushering in a revolution in consumer insights

Anna Lilja Steensig

Anna Lilja Steensig

Head of Human Insights
July 21, 2023

Master brand perception: The power of consumer narratives

Jonas Nielsen

Jonas Nielsen

CMO
July 19, 2023

Eye-rolls into eyeballs: Why is my campaign not performing?

Serpil Öztürk

Serpil Öztürk

Growth Marketing Specialist