Techno-anthropologist with passion for methodology. Have created most of the GetWhy methodological framework and have conducted over 3,000 studies in more than 7 years in the company, where she has scoped and advised most of GetWhy client portfolio in how to ask the right questions and gain value from qualitative research. Today, as the head of human insights at GetWhy, Anna drives the full end-to-end insights process to ensure that all clients gain value from their customers every day. Outside of work, Anna loves lifting heavy stuff at crossfit, but balances the healthy lifestyle with her passion for Champagne.
