Disrupting Consumer Research: GetWhy secures $34.5 million commitment from PeakSpan in major Series A funding
Consumer research technology company GetWhy has secured a $34.5 million investment from PeakSpan Capital. As a result, PeakSpan now holds a significant minority stake in GetWhy, a leading disruptor experiencing hypergrowth in a global gross market worth $60 billion. GetWhy, a Copenhagen based provider of AI-enabled consumer insights, has partnered with PeakSpan for its Series […]
Create with Them Instead of For Them: The Future of Consumer-led Marketing
As we navigate 2024, it’s time to question if consumer relevance and marketing outcomes should solely rely on the mountains of quantitative, analytics and social data. A look back In 2008, I found myself at the forefront of leveraging the booming social media landscape for brand value—a topic on everyone’s lips back then. Initially, many […]
Making it Easy to Share Insights to Your Organization: A Game Changer for Business Impact
As the Chief Product Officer at GetWhy, I’ve participated in countless meetings with our amazing clients, stakeholders, industry peers, and at conferences. One thing that echoes over and over again is the desire to more seamlessly be able to share insights throughout the organization. Consumer understanding is the secret sauce that turns good products into […]
GetWhy featured in the latest Gartner report
Gartner, the renowned technology and research consulting firm, mentioned GetWhy as one of the providers to look out for in their recently published ”Market Guide for User Research Platforms”. The paper dives into the factors you should take into consideration when choosing an Insights vendor to successfully collect user Insights quickly and at scale. There’s […]
Putting the “Why” before the “How” in AI: Solving problems, not chasing technology trends
In the ever-evolving landscape of technology, discussions about the future of AI are abundant. However, amidst the excitement and anticipation, it’s crucial to remind ourselves of a fundamental principle: the essence of innovation lies not in the technology itself but in the problems it solves. Starting with the problem As businesses and industries grapple with […]
Sonar becomes GetWhy
For over a decade, our mission has remained unchanged: to help decision-makers uncover those vital “aha moments” from their consumers. Our product philosophy is simple: Insight users want actions that create value. Knowing What is just the start; understanding Why is the key to value creation.
GetWhy acquires Preely
We are thrilled to announce yet another milestone in our journey – the acquisition of Preely. This strategic move cements our commitment to revolutionising the consumer insights industry.
Why Generative AI is ushering in a revolution in consumer insights
Discover how AI is transforming consumer insights and the marketing landscape with faster, cheaper and better consumer insights.
Master brand perception: The power of consumer narratives
Consumer narratives provide invaluable insights into brand perception, allowing businesses to gain a deeper understanding of their target audience and make informed decisions to enhance their brand’s reputation.
Eye-rolls into eyeballs: Why is my campaign not performing?
Discover how to leverage qualitative insights to capture your audience’s attention and turn flatlining marketing campaigns into commercial successes.