Unveiling our AI-Powered StudyBuilder: Transforming Access to Qualitative Insights

In the dynamic world of marketing, innovation, and insights, the power to swiftly and effectively understand your customers is the key to success. Today, I’m excited to introduce a feature that will revolutionize the way we initiate and expedite qualitative research – the AI-powered StudyBuilder. Navigating the AI-Powered StudyBuilder The AI-powered StudyBuilder is more than […]

Create with Them Instead of For Them: The Future of Consumer-led Marketing

As we navigate 2024, it’s time to question if consumer relevance and marketing outcomes should solely rely on the mountains of quantitative, analytics and social data. A look back In 2008, I found myself at the forefront of leveraging the booming social media landscape for brand value—a topic on everyone’s lips back then. Initially, many […]

Making it Easy to Share Insights to Your Organization: A Game Changer for Business Impact

As the Chief Product Officer at GetWhy, I’ve participated in countless meetings with our amazing clients, stakeholders, industry peers, and at conferences. One thing that echoes over and over again is the desire to more seamlessly be able to share insights throughout the organization. Consumer understanding is the secret sauce that turns good products into […]