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August 6, 2024

Unleash the power of Consumer Stories: Easily find, create, and share consumer stories with Custom Showreel

As our Insights Experience Director here at GetWhy, I am in constant contact and dialogue with our customers. 

Being a two-way street, this dialogue often means listening to your needs, and understanding how the GetWhy solution can be optimized and improved to bring more value to your daily insights work. 

GetWhy is a company built on empathy, and the idea that listening to your consumers early and often means you can create, design, and build with their needs and perspectives front and centre. 

At GetWhy, we deliver best-in class qualitative consumer insights. As a researcher, however, I also understand that with every new team member, new perspectives emerge, and unique ways of seeing patterns in data will emerge. What one researcher sees as an important theme or insight, another might identify a different set of quotes, or video snippets, that help to explain a separate consumer behavior or perspective.

As such, from popular demand, you are now able to easily find, create, and share consumer stories with Custom Showreel.

What does this mean?

This means that you will be able to manually combine quotes of interest to bespoke showreels, allowing for a greater degree of customization. This new feature will further increase the ability to socialize consumer insights and enable you to drive more change and value by bringing the voice of the consumer directly into your critical workflows.

As with all our insights, you will be able to easily share a link to the Custom Showreel created, ensuring easy distribution of your insight. 

To see how Custom Showreel works, watch the short video below.

For an in-depth look at Custom Showreel, check out the brief tutorial below from our VP of Product, Thyge Enggaard.