Quirk’s London: Elevate the Game of Insights with AI and the Future of Consumer-led Marketing

As a main sponsor of Quirks London, we are absolutely over the moon that the event is sold out, with more than 700 end-clients attending. Just returned from IIEX in Austin, I am looking forward to another round of creating new connections and getting inspired on the 8th and 9th of May at the Intercontinental […]

IIEX Hot Topic: AI Changing the Role of Consumer Insights

I returned from Austin, Texas, with a bag of new connections and inspiring conversations. The IIEX North America, a two-day conference, focused on insight innovation, truly showcased an industry undergoing a full-blown transformation – or, as some said, a technological disruption. Trending: 96% AI and 87% Change I had a really insightful conversation with Niels […]

Dare to stand out: How consumers perceive the 2023 John Lewis Christmas advert

Using GetWhy’s qualitative insights platform, John Lewis’ Christmas ad was put in front of a UK target audience. Here are the key insights.

Why Generative AI is ushering in a revolution in consumer insights

Discover how AI is transforming consumer insights and the marketing landscape with faster, cheaper and better consumer insights.