Every great business starts with a deep understanding of its customers—why they think, feel, and act the way they do. But as companies scale, these insights often shift from a driving force to a back-office function, used only to measure performance and track risks. When that happens, decisions become slower, growth stalls, and innovation suffers.
It’s time to change that.
Exclusive Chapter: Thomas Walker, VP of Consumer Insights at eBay
In this chapter, Thomas shares how eBay redefined its insights function to become a strategic capability, driving decisions across the organization.
GetWhy provides qualitative insights created from a video-based think-out-loud format within 24 hours—down to as little as 4 hours. Insights with a minimum quality on par with the industry’s top providers—but at a fraction of the cost.
The way forward is simple: bring insights back as a capability.
Make them real-time, actionable, and human—powering decisions at every level of the organization. When insights are at the core, businesses move faster, execution sharpens, and growth accelerates.
Don’t let insights become an afterthought. Make them the foundation of your success.
No synthetic data—ever. We capture high-quality video responses directly from real people, delivering unfiltered truths at scale.
Businesses need answers at the speed of work. A capability-based approach integrates insights seamlessly into workflows, delivering both speed and depth.
When insights become a capability, they shift from being reactive to proactive, enabling organizations to anticipate market trends and consumer needs before they arise.
Deliver human-centric insights in hours, not weeks, empowering teams to act confidently and quickly.
Deliver human-centric insights in hours, not weeks, empowering teams to act confidently and quickly.
Go beyond reports. Tailored deliverables drive action, creativity, and measurable results across your organization.
Experience the power of research that moves at the speed of your work.