Why agile scalable qual is the answer to the limitations of social listening
For years now, both governments and businesses have wrestled with how to systematically incorporate the voice of their citizens, or customers, into important decision-making processes. Both the public and private sectors recognized long ago that when decisions include the people they affect, mutually beneficial outcomes are more likely to result. Whether it’s the design of […]
Quirk’s London: Elevate the Game of Insights with AI and the Future of Consumer-led Marketing
As a main sponsor of Quirks London, we are absolutely over the moon that the event is sold out, with more than 700 end-clients attending. Just returned from IIEX in Austin, I am looking forward to another round of creating new connections and getting inspired on the 8th and 9th of May at the Intercontinental […]
IIEX Hot Topic: AI Changing the Role of Consumer Insights
I returned from Austin, Texas, with a bag of new connections and inspiring conversations. The IIEX North America, a two-day conference, focused on insight innovation, truly showcased an industry undergoing a full-blown transformation – or, as some said, a technological disruption. Trending: 96% AI and 87% Change I had a really insightful conversation with Niels […]
The role of insights is changing: From “production” to “leverage” in business settings
The dynamics of insight generation are undergoing a transformative shift. The best teams in today’s fast-paced world are not merely the ones who produce insights but the ones who leverage them. As explored in a previous blog, the era of AI has helped us into a new age where production of insights can be handled […]
Revolutionizing qualitative research: Why at Scale with technology
In the world of market research, the split between software providers and service vendors has for many years defined the landscape. On one side, software companies as well as internal build software have arrived to assist researchers in collecting and organizing data, qualitative as well as quantitative. Lately, these tools have also been integrating AI […]
Putting the “Why” before the “How” in AI: Solving problems, not chasing technology trends
In the ever-evolving landscape of technology, discussions about the future of AI are abundant. However, amidst the excitement and anticipation, it’s crucial to remind ourselves of a fundamental principle: the essence of innovation lies not in the technology itself but in the problems it solves. Starting with the problem As businesses and industries grapple with […]
Why Generative AI is ushering in a revolution in consumer insights
Discover how AI is transforming consumer insights and the marketing landscape with faster, cheaper and better consumer insights.