Next Generation AI

Experience the world’s fastest and most powerful qualitative insights

At GetWhy, we elevate insights teams to focus on strengthening the business with video-captured real human insights.

Meet Bloom

The world’s first AI-powered Consumer Insights Specialist, capable of analyzing video-captured real consumer interviews and turning them into qualitative insights in minutes instead of days.

5 years in the making, built by our data science experts, researchers, anthropologists, and engineers to facilitate endless video-based interviews.

Bloom is trained on more than 250,000+ qualitative sessions and connected to more than 150+ million consumers worldwide.




More cost efficient

On par

With human craftsmanship


Interview based format

Bringing 150+ of the world's leading companies closer to their consumer

Get closer to your consumer with Bloom

Bloom introduces a new way of working with Consumer Interviews allowing you to rapidly facilitate video-based interviews to get the answers to your most urgent business questions—without the risks, hassle, or need for implementation and subscriptions.

Understand your consumer's needs and preferences

Discover what your customer's core needs are and how they behave in order to capture demand.

Collaborate and iterate with your consumer

Reduce time to market and optimize early-stage ideas and hypotheses to enhance consumer appeal

Boost your ROI with consumer-led feedback

Assess how your campaign material is received by your consumer's and where to optimize before launching

Spend your time on value creation instead of insight creation

Bloom delivers immediate business value by reducing the time spent on creating insights. 
With the same input, you’ll create more, better, and faster insights for your teams, 
so you can focus on socializing and sharing actionable insights to your organization.
Get started on your project

Based on your brief, GetWhy’s team of experts will create the study design, recruit consumers, and start unmoderated video-captured interviews.

Analyze & process

Bloom analyzes hours of video-captured interviews—finds, tags, and stores quotes and video snippets that enable a brick-and-build evidence model for insight creation.

Create insights

Bloom creates insights with video-snippet showreels and writes key takeaways to the business questions.

Share & socialize

Bloom finalizes and prepares everything in various formats, enabling you to easily socialize the insights in your organization. 

Start value creation

Share and socialize insights into your organization to build output with more value for your consumer.

Quality on par with human craftsmanship

Bloom is powered by our unbiased and structured proprietary Gen AI, developed over the past 5 years across +250.000 qualitative sessions, to deliver best-in-class insights through our video-based end-to-end solution.
GPT vs. Human vs. Bloom


Metric Readabiltiy


A new era of qualitative research

With 4 cornerstones: Empathy, Speed, Cost, and Sharing, enabled by advanced technology, our approach is revolutionizing qualitative research, giving you the most powerful insights ever.

The power of empathy

Our video-based think-out-loud format puts you directly in front of your audience, so you can get a stronger bond with your consumer.

The power of speed

We have managed to speed up the process of qualitative research to as little as 4 hours—without sacrificing quality.

The power of cost

Cost-efficiency not only lets you meet an increased demand for insight, but also lets you reinvest in your marketing efforts.

The power of sharing

We made it easier than ever to distribute insights and empathy throughout your organization, so you can share insights with anyone.

Industry-leading security practices

Our security complies with and exceeds widely accepted security standards. Our solutions are designed to assist you in meeting your compliance needs, and we have implemented stringent security measures at both the architectural and operational levels to ensure the safety of your data.

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