AI for Human Insights
GetWhy enables enterprises to run AI moderated consumer interviews globally, guided and validated by experts, turning real conversations into trusted, decision ready insights with video evidence in hours.
From brief to decision-ready insights in 48 hours.
GetWhy helps enterprises access deep customer understanding at scale. Our AI research platform conducts dozens of customer interviews in hours - moderating conversations, uncovering themes, and synthesizing insights with video evidence. All at a fraction of the time and cost of traditional research.
The AI research platform with human depth
Design your study
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Go from idea to ready-to-run study guide in seconds with AI, while keeping researchers in full control.
Recruit participants
Automate recruitment with access to 300M high-quality participants, built-in verification, and fraud prevention.
Automate recruitment with access to 300M high-quality participants, built-in verification, and fraud prevention.
AI-Moderated Interviews
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Let AI run video interviews in 100+ languages, asking smarter follow-ups to turn conversations into decisions.
Insight Synthesis
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Translate raw insights into clear conclusions with AI, reviewed by experts and delivered in days.
Activate with stories
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
Make insights impossible to ignore with an unprecedented research experience delivered as articles, videos, and podcasts.
Trusted by 100+ global enterprises
eBay turns insights into decisions at speed with AI scale and expert depth
Christine Moeller
AIย transformation lead at eBay
How Heineken is making the entire organization truly consumer centric
Tony Costella
Global Commerce AI & Performance Transformation Director at Heineken
Maersk is using GetWhy to unlock deep B2B insights with real customer voices
Mireille Patoine
Strategic Customer Insights Lead at Maersk
Blending human empathy with agentic AI to drive growth
Edwin Taborda
Global Chief Consumer & Market Intelligence Officer
How Arla is using qualitative at scale to unlock a new pace of discovery
Michael Swaisland
Vice President: Consumer Intelligence
โWe can provide consumer feedback, watch-outs and red flags within 48 hours and can help the business to pivot and adjust what they were about to put out into the market.โ
Drive lasting AI adoption across the enterprise.
We partner with global enterprises to unlock the power of AI insights through deep research, deployment support, integrations, and innovation.
Enterprise Partnership Services
- Designed for enterprise precision
- PhD-level human researchers embedded into every study
- Bespoke integration with data platforms and ecosystems
- Innovative activation of insights with GetWhy Stories
- Global deployment support from pilot to transformation
Make smarter decisions in any team.
Insights teams
Become a strategic partner, not a service desk. Deliver interview-led qual for every critical decision, and close the gap between insight and business impact.
Brand & Marketing
Make every campaign more effective. Pressure-test positioning and creative with real people before launch, and refine with the nuance only interviews can uncover.โโโโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโโโโ๏ปฟโโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโโโโโโโโโ๏ปฟโโโโโโโโโโโโโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโ๏ปฟ๏ปฟโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโ๏ปฟโโโโโโโโ๏ปฟโโ๏ปฟโโโโ๏ปฟ๏ปฟโโโโโโโโโโโโโ๏ปฟโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโ๏ปฟ๏ปฟโโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโ๏ปฟโโ๏ปฟโโโ๏ปฟโโโโโโโโโ๏ปฟโโ๏ปฟโโโโโโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโโโโโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโ๏ปฟโโ๏ปฟโโโโโโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟโโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟโโโโโโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโ๏ปฟ๏ปฟ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโโโโโโโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโโ๏ปฟ๏ปฟโโโโโโโโโโโโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโ๏ปฟโโ๏ปฟโโโ๏ปฟโโโโโโโโโ๏ปฟโโ๏ปฟโโโโโโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโโโโโโโ๏ปฟโโโโโโโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโ๏ปฟโโ๏ปฟโโโโโโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟโโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟโโโโโโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโโโโ๏ปฟ๏ปฟโ
Product & Innovation
Build what the market is ready to buy. Run rapid customer interviews to shape concepts and find product-market fit faster.โโโโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโโโโ๏ปฟโโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโโโโโโโโโ๏ปฟโโโโโโโโโโโโโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโ๏ปฟ๏ปฟโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโ๏ปฟโโโโโโโโ๏ปฟโโ๏ปฟโโโโ๏ปฟ๏ปฟโโโโโโโโโโโโโ๏ปฟโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโ๏ปฟ๏ปฟโโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโ๏ปฟโโ๏ปฟโโโ๏ปฟโโโโโโโโโ๏ปฟโโ๏ปฟโโโโโโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโโโโโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโ๏ปฟโโ๏ปฟโโโโโโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟโโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟโโโโโโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโ๏ปฟ๏ปฟ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโโโโโโโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโโ๏ปฟโโ๏ปฟโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโโ๏ปฟ๏ปฟโโโโโโโโโโโโโ๏ปฟ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโโ๏ปฟโโ๏ปฟโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโ๏ปฟโโ๏ปฟโโโ๏ปฟโโโโโโโโโ๏ปฟโโ๏ปฟโโโโโโโโโโ๏ปฟโโโ๏ปฟโ๏ปฟโโ๏ปฟโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโโโโโโโ๏ปฟโโโโโโโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโ๏ปฟโโ๏ปฟโโโโโโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโโโโโโโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟโโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโโ๏ปฟโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโ๏ปฟโโโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโ๏ปฟโโโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโ๏ปฟโโโโโโโโ๏ปฟโโโโโโโโโโ๏ปฟโ๏ปฟโโโ๏ปฟโ๏ปฟโโโโโโโ๏ปฟโโโ๏ปฟโโโโโโโโ๏ปฟ๏ปฟโโ๏ปฟโโโโโโ๏ปฟ๏ปฟโ
The impact of GetWhy is proven.
Speed
80%
faster time to insight
Efficiency
84%
less spend per interview
reach
12x
more capacity to produce
focus
80%
less project mgmt. per study
Speed
80%
faster time to insight
Efficiency
84%
less spend per interview
reach
12x
more capacity to produce
focus
80%
less project mgmt. per study
GetWhy in practice
โThe future doesnโt belong to the companies with the most data. It belongs to those with the most human understanding.โ
Kane Callaghan, PhD
VP of Research, GetWhy
Driving AI adoption across the enterprise
Marianne Skovgaard
Director of Commercial Strategy
Reimagining Insights with GetWhy Stories
Sara Lerner
SVP of Product Experience
Making AI your partner for human research
Kane Callaghan, PhD
VP of Research