Gain commercial value through increased consumer-led responsiveness​

A key trend across our customer base is an increase in requests for fast answers to challenging questions that have an immediate impact on the consumer. The key is to increase the responsiveness to sudden market changes and consumer needs. Being able to get the consumer into these fast-paced commercial conversations has become crucial to making rapid, valid decisions.

Key research themes across our customer base

  • Understanding possible changes to consumer behavior due to external factors, e.g., inflation, global events, trends, market shifts, and competitors.
  • From understanding possible demand spaces to testing influencer or ambassador brand fit, creative concepts, and campaign assets for fast-paced go-to-market executions.

Time to insights is the game-changer

Traditionally, acquiring qualitative insights, especially for urgent requests, was a significant bottleneck. Departments seeking to understand consumer behaviour or refine marketing strategies often faced lengthy delays. This was mainly due to the time-consuming nature of research methods used by traditional local or global research agencies. It could take weeks to organize, conduct, and analyze key business questions.

However, the advent of new technologies and methods for increasing the pace of gathering qualitative insights has transformed this landscape. Our customers can now obtain valuable consumer feedback within a matter of hours or days, not weeks.

The impact of this shift is multifaceted:

    • Enhanced responsiveness: Organizations can now quickly adapt to market changes, address consumer concerns, and capitalize on emerging trends thanks to the speedy acquisition of qualitative insights.


    • Increased efficiency: Reducing time and resources required for research allows companies to allocate their efforts more effectively, focusing on implementing insights rather than waiting for them.


    • Better decision-making: Access to rapid, up-to-date consumer feedback supports more informed and timely decision-making within both marketing and consumer-understanding domains.


  • Stronger competitive advantage: The ability to swiftly react to market dynamics provides a competitive edge, ensuring that a company’s strategies always align with current consumer preferences and behaviors.

In conclusion

The ability to quickly gather qualitative insights has become a cornerstone for businesses seeking to maintain a dynamic and responsive approach to consumer understanding and marketing. This strategy not only ensures that companies stay relevant and agile in a fast-paced market but also enhances their overall efficiency and decision-making processes.

Interested in learning more? Then get in touch with us to discuss how we can help you with your requests.