Kane Callaghan

Kane Callaghan

Insights Experience Director

A career researcher with a passion for using qualitative methods to dig beneath the surface of human thinking and behaviour, and converting insight into action. Coming all the way from Australia, Kane now survives the long Danish winters by embracing the Danish love for winter swimming!

Latest Articles from Kane Callaghan
Unmoderated interviews in qual research

How unmoderated video-based interviews unlock speed and scale for qualitative research

Collecting high-quality qualitative data has long been a time-consuming and by extension expensive process. Whether it’s physical or online focus...

Unleash the power of Consumer Stories: Easily find, create, and share consumer stories with Custom Showreel

As our Insights Experience Director here at GetWhy, I am in constant contact and dialogue with our customers.  Being a...

Why agile scalable qual is the answer to the limitations of social listening

For years now, both governments and businesses have wrestled with how to systematically incorporate the voice of their citizens, or...

Sample sizes in qualitative market research: Striking a balance

Unlock qualitative market research success with optimal sample sizes. Learn to balance insights and data saturation effectively....

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