Revolutionizing qualitative research: Why at Scale with technology

AI in qualitative research

In the world of market research, the split between software providers and service vendors has for many years defined the landscape. On one side, software companies as well as internal build software have arrived to assist researchers in collecting and organizing data, qualitative as well as quantitative. Lately, these tools have also been integrating AI […]

High pace in gathering qual insights; a game-changer

Effective tv commercials

Enhancing marketing returns through consumer-led TV and Video commercials has become a game-changer for many of our top enterprise clients. Despite spending billions on commercial creation and activation, traditionally, consumer insights were only added at the final stages, often just before launch. This was mainly due to the slow pace of gathering qualitative insights, with […]

Gain commercial value through increased consumer-led responsiveness

Ad hoc research

A key trend across our customer base is an increase in requests for fast getting the answer to challenging questions that have an urgent impact on the consumer  The key is to increase the responsiveness to sudden market changes and consumer needs. Being able to get the consumer into these fast-paced commercial conversations has become […]