Why agile scalable qual is the answer to the limitations of social listening
For years now, both governments and businesses have wrestled with how to systematically incorporate the voice of their citizens, or customers, into important decision-making processes. Both the public and private sectors recognized long ago that when decisions include the people they affect, mutually beneficial outcomes are more likely to result. Whether it’s the design of […]
The role of insights is changing: From “production” to “leverage” in business settings
The dynamics of insight generation are undergoing a transformative shift. The best teams in today’s fast-paced world are not merely the ones who produce insights but the ones who leverage them. As explored in a previous blog, the era of AI has helped us into a new age where production of insights can be handled […]
Revolutionizing qualitative research: Why at Scale with technology
In the world of market research, the split between software providers and service vendors has for many years defined the landscape. On one side, software companies as well as internal build software have arrived to assist researchers in collecting and organizing data, qualitative as well as quantitative. Lately, these tools have also been integrating AI […]
High pace in gathering qual insights; a game-changer
Enhancing marketing returns through consumer-led TV and Video commercials has become a game-changer for many of our top enterprise clients. Despite spending billions on commercial creation and activation, traditionally, consumer insights were only added at the final stages, often just before launch. This was mainly due to the slow pace of gathering qualitative insights, with […]
Gain commercial value through increased consumer-led responsiveness
A key trend across our customer base is an increase in requests for fast getting the answer to challenging questions that have an urgent impact on the consumer The key is to increase the responsiveness to sudden market changes and consumer needs. Being able to get the consumer into these fast-paced commercial conversations has become […]
Dare to stand out: How consumers perceive the 2023 John Lewis Christmas advert
Using GetWhy’s qualitative insights platform, John Lewis’ Christmas ad was put in front of a UK target audience. Here are the key insights.
Sample sizes in qualitative market research: Striking a balance
Unlock qualitative market research success with optimal sample sizes. Learn to balance insights and data saturation effectively.