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User research platforms - Gartner report
User research platforms - Gartner report
March 7, 2024

GetWhy featured in the latest Gartner report

Gartner, the renowned technology and research consulting firm, mentioned GetWhy as one of the providers to look out for in their recently published ”Market Guide for User Research Platforms”.
The paper dives into the factors you should take into consideration when choosing an Insights vendor to successfully collect user Insights quickly and at scale. There’s been an increased interest in user research platforms, with Gartner client interaction data showing a 49% increase in advice volume on user research from 2022 to 2023.

This tendency shows that more and more business professionals are finally acknowledging the importance of consumer-centricity and involving the consumer in business decisions. Companies know they need to reduce time for consumers.  They need to be responsive in order to be relevant and they need to get a deeper and faster understanding of consumer needs and behaviours.

GetWhy was mentioned for our ability to streamline the process of gathering, analyzing, and interpreting information about the needs, motivations, and behaviours of a target audience when doing Qualitative Research and creating Insights. They also emphasized the ability to empower teams to perform user research early, often, and at scale, where traditional research methods are both time-consuming and often fail to provide real-time insights, making it difficult to keep pace with rapidly changing user needs and the ever-evolving market trends. 

This is where our generative AI shows its true powers. Being able to deliver Qualitative Insights created from a video-based think-out-loud format in as little as 4 hours. With GetWhy you can bring your consumer into the decision-making in every step of the Go-To-Market process. Enabling a responsive and optimized marketing spend, increasing growth and market shares across categories and markets. 

As Gartner states; building the wrong thing is just as risky as building the thing wrong.
This goes for all aspects of the Go-To-Market process. By conducting Qualitative Research and leveraging consumer-based Insights, you massively reduce the risks and costs associated with products and solutions that otherwise wouldn’t resonate with the consumer.

Access to this report is only available to Gartner members.

Curious to learn more about GetWhy?
Feel free to contact us if you are interested in a demo or if you wish to get in touch.