On the topic of trust and authenticity at QUAL360

I was fortunate enough to attend the QUAL360 conference last week in Berlin, where I had the opportunity not only to listen to many amazing keynote speeches both from researchers and insights leaders of global brands from around the world but also to compare our experiences in the qualitative research industry. At QUAL360, several main […]

The value of bringing the voice of the customer to the organization

This year’s Qual360 conference in Berlin is in full swing and it’s been a great first day. While still digesting and reflecting on the full-day program, I wanted to share some thoughts on a topic that has surfaced multiple times in many conversations during the day but also in multiple speeches. At GetWhy, we call […]