Why agile scalable qual is the answer to the limitations of social listening

For years now, both governments and businesses have wrestled with how to systematically incorporate the voice of their citizens, or customers, into important decision-making processes. Both the public and private sectors recognized long ago that when decisions include the people they affect, mutually beneficial outcomes are more likely to result. Whether it’s the design of […]

The role of insights is changing: From “production” to “leverage” in business settings

The dynamics of insight generation are undergoing a transformative shift. The best teams in today’s fast-paced world are not merely the ones who produce insights but the ones who leverage them. As explored in a previous blog, the era of AI has helped us into a new age where production of insights can be handled […]