The Power of Empathy

To see is to believe and even better, to understand. That’s why we focus on a video-based think-out-loud format for qualitative research. Empathy is our emotional driver. It’s what connects us as humans and gives us an understanding of the feelings and motivational factors that fuel our actions.

We believe in the power of empathy.

Empathy is the ability to see things from another’s perspective and feel their motivations. It helps businesses walk in their consumers’ shoes, unlocking crucial “Aha!” moments along the way. That’s why empathy is one of our cornerstones.

With GetWhy, you are able to put empathy front and center of everything you do. You can bring the consumer into your conversations and give them a seat at the table, gaining an understanding of their underlying reasons, opinions, and motivations.

Access to big data and quantitative data has already impacted customer interaction for many companies. Face-to-face interactions are being widely replaced with automated digital processes. While smart for efficiency, unfortunately, these processes lack the power of empathy. In some cases, this might lead to a misinterpretation of consumer behavior and the truth behind it.

With GetWhy, you no longer have to guess the truth. You will be able to understand and address your consumers’ emotional and practical needs more effectively than ever before. This makes them more likely to develop a positive perception of your brand, leading to increased consumer satisfaction.

This will allow you to build a stronger brand reputation and grow consumer trust, fostering loyalty, positive word-of-mouth, and social proof.

Our video-based think-out-loud format provides you with the full picture. While you can scroll through insight summaries, you also have full access to every bit of raw data for any insight, offering a deep dive into the whole story. This positions you to better identify and anticipate consumer challenges and desires.


The power of speed

Be relevant for your consumer and understand market trends and needs as they emerge and unfold. We have managed to speed up the process of qualitative research to as little as 4 hours, without losing the quality.

The power of cost

Bring your customers to the table and be consumer-led across every conversation and decision thanks to cost-efficiency. This not only lets you meet an increased demand for insights without the need for budget expansion, but also lets you reinvest in your marketing efforts.

The power of sharing

We know the true value of an insight only shines when it is brought to life. With this in mind, we built our insights to be consumed and shared in new and effective ways, making it easier than ever to distribute insights and empathy throughout your organization, so the voice of your consumer can live beyond the PowerPoint presentation.