Understanding consumer needs and expectations is more important than ever to stay ahead of the competition. Fortunately, we’re here to help you do just that.
Below, you’ll find specific use cases under categories such as Go-to-Market, Product Ideation, and Customer Understanding – each designed to provide in-depth consumer insights that drive better decision-making for your team.
Bringing a new product to market or re-launching an existing one? GetWhy helps brands test their creative development, including traditionally expensive content like TVCs and storyboards. We ensure your marketing aligns with consumer expectations while making the process more cost-efficient.
Product name testing is crucial for identifying which name resonates most with your target audience. The goal is to understand customer perceptions of potential names and gather feedback based on their understanding of your brand. This will ultimately ensure the product name appeals to the target audience and drives sales.
Before launching your product, you can gather feedback on design prototypes or Figma mockups to refine your product’s user experience. This ensures your final product meets user needs and expectations, helping you avoid wasting resources.
Concept testing helps brands analyze market preferences and gather feedback to either validate or challenge the suitability of the ideas. By identifying resonating concepts, you can improve product success rates, save resources, and focus efforts on high-potential areas.
It’s essential to involve consumers at every stage of the Go-to-Market process, just as in the product lifecycle. Engaging with consumers and incorporating their input ensures alignment with their needs and expectations. In addition to the examples provided, we offer tailored studies for each phase to support this engagement.
Demand space studies are a powerful tool for brands to identify unmet needs and whitespace opportunities in key markets, providing a clear picture for high-level decision-making. GetWhy streamlines this process by uncovering the "why" behind consumer decisions through qualitative interviews, helping you gain deeper insights into your critical business questions.
With packaging testing, GetWhy enables brands to explore all aspects of design and consumer appeal, ensuring your packaging resonates and drives purchase decisions. Our speak-out-loud format allows us to dive deep into consumers' perceptions, while also gathering their suggestions for improvements.
These studies cover everything from celebrities to collaborators and influencers, helping brands understand their potential impact on brand perception and purchase decisions, before forming a partnership. These insights give brands a stronger position by ensuring alignment with consumer expectations.
Customer perception is constantly evolving – especially as new generations enter the market. It’s essential to gather their input regularly to avoid becoming irrelevant. Understanding how your customers perceive your brand helps identify areas for improvement, ensuring you stay ahead of the curve.
What is the primary reason why your customers buy from you? Is your brand’s value proposition clear and compelling? Being able to communicate this effectively is crucial for success. Validating or refining your value proposition is essential, as it has a direct impact on your business. GetWhy helps you fine-tune your value proposition through qualitative insights, ensuring it resonates with your target audience.
Personalization is key to connecting with consumers on a deeper level. By understanding demographic differences, brands can align their products and messaging with the unique values, motivations, and perceptions of each group. By testing these, you can build stronger connections with your target audience, enhancing both relevance and authenticity.
Asking your consumers directly about how they perceive your brand is one of the most effective ways to measure its impact. These studies are designed to provide clear insights into how your brand resonates with your audience and whether any adjustments are needed to strengthen your branding efforts.
Getting actionable consumer insights in just days empowers you and your team to iterate faster and more effectively. GetWhy is here to support you at every step. Let us know if you’d like to explore new testing opportunities or have any other requests.
