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April 30, 2024

Quirk’s London: Elevate the Game of Insights with AI and the Future of Consumer-led Marketing

As a main sponsor of Quirks London, we are absolutely over the moon that the event is sold out, with more than 700 end-clients attending.

Just returned from IIEX in Austin, I am looking forward to another round of creating new connections and getting inspired on the 8th and 9th of May at the Intercontinental O2 in London.

Elevate the Game of Insights

We are bringing an amazing team and some Danish Dynamite energy – getting into that EURO 2024 spirit. As a main sponsor, we will be activating two talk tracks. Alexander Christensen, our VP of Sales, will take the stage on Thursday 9th to share how to elevate the game of insights by deploying Generative AI into qualitative research, thereby strengthening the business with actionable insights instead of spending time on labor-intensive research work.

On Wednesday 8th, I will be taking the stage with Henrik Krieger von Lowzow, Marketing & Sustainability Director at Nomad Foods. We will engage in a fireside chat discussing how the future of consumer-led marketing is changing with the rise of AI.

Henrik will share his key thoughts and considerations on deploying Why-insights into critical workflows earlier and more frequently. He will discuss how AI is increasing the possibilities of democratizing access to qualitative insights and how leveraging this new potential unlocks business value within GTM and Marketing Effectiveness.

Meet Bloom

We will also introduce the latest member of our team, Bloom, the world’s first AI-powered Consumer Insights Specialist. We will be offering a “meet-and-greet” – or more correctly, a trial run – to all end-clients with a free study.

We are looking forward to some amazing days. Don’t be a stranger – pop by our Booth #400!

About the sessions and speakers: