As the Chief Product Officer at GetWhy, I’ve participated in countless meetings with our amazing clients, stakeholders, industry peers, and at conferences. One thing that echoes over and over again is the desire to more seamlessly be able to share insights throughout the organization.
Consumer understanding is the secret sauce that turns good products into great ones.
Qualitative insights are the deep, nuanced understanding of your consumer’s behaviors, motivations, and needs. They’re the stories behind the numbers, the ‘why’ behind the ‘what.’ And while these insights are invaluable, their real power comes when they’re shared, told as a story, and democratized throughout your organization.
The Power of Sharing Insights
When qualitative insights are trapped in a report, a platform, or isolated within a team, they’re like a car without fuel. They have the potential to drive your business forward, but they’re not going anywhere.
Sharing these insights can be transformative. It can:
- Guide Decision Making: When insights are shared, they inform strategic decisions. They’re the compass that guides your product development, marketing strategies, and more.
- Spark Innovation: Insights are the seeds of innovation. By sharing these seeds with your team, you’re cultivating a garden of creative thinking and problem-solving.
- Improve Consumer Experience: When everyone in your organization understands your consumer deeply, they can all contribute to enhancing the consumer experience.
Storytelling: Making Insights Stick
Sharing insights is one thing. Making them stick is another. That’s where storytelling comes in.
Storytelling turns insights into narratives. It makes them memorable, relatable, and compelling. It’s not just about presenting data; it’s about creating empathy and a narrative that resonates with your team, making the insights impossible to ignore.
Democratization of Insights
Sharing insights isn’t just about communication; it’s about democratization. When insights are shared, they’re no longer the property of a select few. They belong to everyone.
This democratization of insights fosters a culture of transparency and collaboration. It empowers every member of your team to contribute to your product’s success.
A New Way for Sharing Insights
Recognizing the power of shared insights, I’m excited to announce a new feature that makes it easier than ever to share your insights: the ability to publish and export insights to PowerPoint.
Now, you can easily share your insights with your team, stakeholders, and clients. You can tell the story of your customers in a format that’s familiar and accessible. And most importantly, you can democratize your insights, empowering your entire organization to understand your customers deeply.
At the end of the day, it’s all about delivering products that consumers love. And understanding – and sharing – your qualitative insights is a big step towards making sure your organization can reach that goal.