About us

We’re a global consumer research technology company that with empathy at our core, redefines the boundaries of qualitative research and emphasizes the value of being truly consumer-centric. For the past decade, we’ve strived to put more empathy into the world by bridging the gap between companies and consumers, allowing companies to better understand and cater to consumer preferences on a global scale.

We are H.U.M.A.N.

Our H.U.M.A.N values are the foundation of our company and the driving force behind everything we do.

Hunters of dreams

We are relentless ambitious dreamers. We aim and aspire where others say it is not possible.

Unity above all

We win and lose together. Our shared success comes through consistency.

Make it happen

We are in it. We approach difficulties in a clear and direct fashion.


We trust each other to act from a place of empathy and reciprocity; we cultivate the ability to be human.

New rule

We are here to build a legacy together—writing our own original history.

Want to join the team?

We are building a better future with more focus on the H.U.M.A.N experience. 
If you want to join the adventure, please reach out.

Our company by the numbers

As a company experiencing continuous expansion, our journey since initiating the development of our AI-powered Consumer Insights Specialist in 2019 has been marked by significant progress.

2018 is the year we started building our AI-powered Consumer Insights Specialist.

1,000+ creators are using GetWhy everyday.

We have recorded more than 100,000 feedback sessions.

4 hours is the average time from study to insights.

Our customers have access to 50+ content study templates.

Want to learn more?

Come and meet our international team in our Copenhagen offices and learn more about us and how we can help you. A little too far for you to travel? No problem, Zoom works fine for us, too.

GetWhy A/S
Langebrogade 4
DK-1411 Copenhagen, Denmark
Phone: (+45) 7734 8685
Mail: info@getwhy.io
VAT: DK33510608