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Jonas Nielsen

Jonas Nielsen

CMO

An entrepreneurial leader with over 15 years of C-level management experience. After transforming Mindjumpers into a top 5 Social Media Agencies in 2008, he co-founded Food Family, a leading platform-based multi-brand takeaway kitchen. Today, as the CMO of GetWhy, Jonas drives innovation by integrating the consumer into every facet of the go-to-market process to increase consumer-led responsiveness and marketing effectiveness. Outside of work, you will find him pushing his limits as an ultra runner.

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Latest Articles from Jonas Nielsen

Quirk’s London: Elevate the Game of Insights with AI and the Future of Consumer-led Marketing

As a main sponsor of Quirks London, we are absolutely over the moon that the event is sold out, with...

IIEX North America

IIEX Hot Topic: AI Changing the Role of Consumer Insights

I returned from Austin, Texas, with a bag of new connections and inspiring conversations. The IIEX North America, a two-day...

IIEX Austin

IIEX Austin: Innovation, AI, and the Future of Consumer-Led Marketing

Experience the future first at the Insight Innovation Exchange (IIEX). For over a decade, IIEX events have showcased emerging best...

Create with Them Instead of For Them: The Future of Consumer-led Marketing

As we navigate 2024, it’s time to question if consumer relevance and marketing outcomes should solely rely on the mountains...

Recap - Qual360

The value of bringing the voice of the customer to the organization

This year’s Qual360 conference in Berlin is in full swing and it’s been a great first day. While still digesting...

Effective tv commercials

High pace in gathering qual insights; a game-changer

Enhancing marketing returns through consumer-led TV and Video commercials has become a game-changer for many of our top enterprise clients....

Ad hoc research

Gain commercial value through increased consumer-led responsiveness

A key trend across our customer base is an increase in requests for fast getting the answer to challenging questions...

Sonar becomes GetWhy

For over a decade, our mission has remained unchanged: to help decision-makers uncover those vital "aha moments" from their consumers....

GetWhy acquires Preely

We are thrilled to announce yet another milestone in our journey – the acquisition of Preely. This strategic move cements...

Master brand perception: The power of consumer narratives

Consumer narratives provide invaluable insights into brand perception, allowing businesses to gain a deeper understanding of their target audience and...

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