Experience how AI is changing the game of consumer-led marketing with insights and empathy at IIEX ​

GetWhy is the proud sponsor of IIEX North America.

Texas, here we come (again!). After conquering the Quirk’s Event in Dallas in February and Chicago in March, we are gearing up to set foot in Austin, Texas, for one of the most anticipated events of the year.

IIEX North America is the landmark gathering for industry visionaries, brand leaders, and all professionals in the consumer insights industry and we are proud to attend as a Platinum sponsor.

Speaker highlights

Aarti Bhaskaran, Snap Inc.

We are particularly excited to hear Aarti Bhaskaran, the Global Head of Research for Snap Inc., talking about the present and future of insights, including the impact of augmented reality (AR) and cultural nuances on storytelling in a digital age.

Risa Duesing, Kraft Heinz

We are also quite curious to listen to VP of Global Consumer Insights & Marketing Analytics Risa Duesing, from the Kraft Heinz company. She will share her thoughts on how to really hear consumers in 2024.

Suann Griffin, Serta Simmons Bedding

Finally, we have put up quite a session as we invited Suann Griffin from Serta Simmons Bedding to exchange with our CMO, Jonas Nielsen on the future of consumer-led marketing.

Visit us at booth #007 - try GetWhy for free and get free coffee!

We’re looking forward to meeting up with the community of consumer and market insights researchers! During breaks, you can talk to our research specialists and get a sneak peek into GetWhy. 

Come by booth #007 and discover why we call our insights the most powerful insights ever created, by commencing your own real-life study for free*.

To top it all off, we will treat you to a bag of freshly roasted, delicious coffee for you to enjoy at home or work alongside your insights (whole beans or ground).

*Only business-to-consumer companies can take advantage of our free insights during The IIEX events. The study can only be done in one of the following four languages: English, German, Italian, Spanish. The study can only be conducted with English-speaking participants from the USA, UK, Canada & South Africa. German speaking participants from Germany, Italian speaking participants from Italy, Spanish speaking participants from Mexico.

About GetWhy

We’re an insights provider built upon four cornerstones: Empathy, Speed, Cost and Sharing. Enabled by advanced technology, our approach is revolutionizing qualitative research, to provide insights professionals with the most powerful insights ever created.

The power of empathy

Our video-based, think-out-loud format puts you directly in front of your audience, helping you get a deep understanding of their needs and desires.

The power of speed

We’ve managed to speed up the process of qualitative research to as little as 4 hours, without compromising on quality.

The power of cost

Thanks to cost-efficiency, you can meet the increased demand for insights without the need for budget expansion, and be consumer-led across every conversation and decision.

The power of sharing

We’ve built our insights to be consumed and shared in new and effective ways, making it easier than ever to distribute insights and empathy throughout the organization.

Looking for a ticket?

If you need help to get a ticket for the event, please feel free to reach out. You can also visit the event website for more information.