January 11, 2024

Sonar becomes GetWhy

For over a decade, our mission has remained unchanged: to help decision-makers uncover those vital “aha moments” from their consumers. Our product philosophy is simple: Insight users want actions that create value. Knowing What is just the start; understanding Why is the key to value creation.

We believe in the power of empathy – experiencing is understanding. That’s why we’ve always relied on video-based interviews. But how do we make this scalable? What was once an idea limited by technology and resources is now a reality, thanks to AI.

We’re now delivering best in class qualitative insights faster and more affordably than ever before. What used to take days or weeks now takes hours. Let’s redefine the role of qualitative insights! With a focus on speed, we’re uncovering innovative ways to use Why for better business decisions every day.

Our commitment to creating valuable insights has been consistently validated by experts worldwide.
Our promise is crystal clear – it’s time for us to embody our vision. It’s time to GetWhy! To learn more about GetWhy and how we can help uncover the ‘Why’ to make better business decisions, get in touch with us.

Starting January 15, 2024, Sonar will be known as GetWhy.