GETWHY MANIFESTO

The End of Traditional Research: Transforming Insights into Action with Agentic AI

In 2018, GetWhy reimagined consumer insights by building the first proprietary AI models for insights.
In 2025, we’re ending traditional research as we know it.

The Problem

Consumer research today is broken. It’s slow, shallow, and often disconnected from the realities of modern business. Insights—the critical fuel for innovation and growth—frequently fail to influence decision-making at pivotal moments. This inefficiency leads to billions of dollars wasted annually on strategies and executions that miss the mark.

Despite substantial investments in data, technology, and analytics, businesses still grapple with essential questions:

Why do consumers behave the way they do?
How can businesses align their products, services, and strategies to meet these behaviors?

The root of the problem lies in a lack of empathy. Companies lean on synthetic data, outdated methods, and guesswork, losing sight of the real humans behind the numbers. This results in missed opportunities, wasted resources, and a widening gap between businesses and their audiences.

At GetWhy, we set out to close that gap. Our mission is to transform consumer research from a fragmented, reactive process into a seamless, end-to-end capability that drives meaningful action and measurable outcomes. Powered by Agentic AI, we don’t just collect data—we uncover the “why” behind it, enabling businesses to make faster, smarter, and more human decisions.

Introducing the Digital Researcher

Meet the world’s most sophisticated digital researcher, powered by Agentic AI. More than just a tool, it’s your competitive edge. It’s not about being first or flashy; it’s about delivering unmatched quality and outcomes at scale. Our approach redefines what research can achieve:

Real Human Insights: High-quality video data captures consumers’ authentic voices, revealing unfiltered truths at scale, powered by the deep understanding of Agentic AI.
Speed and Agility: Insights delivered in hours, not weeks, empowering your business to move at market speed.
Action-Driven Outputs: Tailored deliverables that inspire creativity, clarity, and execution across your organization.
End-to-End Execution: A fully operational digital researcher integrated into your workflows, enabling your team to focus on high-impact strategy.

Our Approach: Building the Future of Research with Agentic AI

The success of our Digital Researcher lies in its foundation: deep domain expertise, verticalized workflows, and uncompromising quality standards. Our decade-long journey has taught us that true transformation requires a relentless focus on outcomes, not just technology. Here’s how we’ve built a system that scales empathy and precision:

Quality First: Our AI models, powered by Agentic AI, replicate the workflows of top-tier human researchers, ensuring outputs that match or exceed human quality. Speed and cost are secondary to delivering real, actionable insights.
Hard-to-Copy Expertise: By collaborating with industry experts and refining processes through 100,000+ iterations, we’ve built models and workflows that are uniquely tailored to enterprise needs, making them virtually impossible to replicate.
Incremental to Disruptive: Unlike generic applications, our AI produces work that’s both high-quality and scalable, turning research from a bottleneck into a strategic advantage.
Seamless Integration: We’ve designed our digital researcher to integrate effortlessly into existing workflows, allowing businesses to unlock value without disrupting operations.
Commercial Flexibility: We’ve reimagined the business model, moving from selling tools to delivering outcomes. Our clients pay for work done—work they can trust to fuel their most important decisions.

The Revolution: Empathy at Scale

The future belongs to businesses that prioritize empathy as a core capability. Empathy bridges the gap between consumer behavior and business action, reducing waste, accelerating time-to-market, and building lasting loyalty. But achieving this at scale requires a radical rethinking of research.

From Tools to Outcomes: Move beyond software to fully operational research capabilities that deliver measurable impact, driven by the transformative power of Agentic AI.
From Silos to Strategy: Infuse the voice of the consumer into every stage of the business, from ideation to execution.
From Data to Action: Translate deep, human-centered insights into creative and strategic breakthroughs.
From Incremental to Transformational: Empower your organization with AI-driven research that scales empathy and precision across every touchpoint.

At GetWhy, we don’t sell tools or hours. We deliver work. We don’t just analyze data—we uncover the why behind it, powered by Agentic AI. Empathy paired with AI is the driver of change, precision, and creativity. Together, they enable faster, smarter, and more human decision-making.

This is the end of traditional research. This is empathy at scale. This is GetWhy.

Casper Henningsen
CEO & Co-Founder

Bringing 150+ of the world's leading companies closer to their consumer