Anna Lilja Steensig

Head of Human Insights

Techno-anthropologist with passion for methodology. Have created most of the GetWhy methodological framework and have conducted over 3,000 studies in more than 7 years in the company, where she has scoped and advised most of GetWhy client portfolio in how to ask the right questions and gain value from qualitative research. Today, as the head of human insights at GetWhy, Anna drives the full end-to-end insights process to ensure that all clients gain value from their customers every day. Outside of work, Anna loves lifting heavy stuff at crossfit, but balances the healthy lifestyle with her passion for Champagne.

Latest Articles from Anna Lilja Steensig

Dare to stand out: How consumers perceive the 2023 John Lewis Christmas advert

Using GetWhy's qualitative insights platform, John Lewis' Christmas ad was put in front of a UK target audience. Here are...
AI in consumer insights

Why Generative AI is ushering in a revolution in consumer insights

Discover how AI is transforming consumer insights and the marketing landscape with faster, cheaper and better consumer insights....

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