Kane Callaghan

Kane Callaghan

Insights Experience Director

A career researcher with a passion for using qualitative methods to dig beneath the surface of human thinking and behaviour, and converting insight into action. Coming all the way from Australia, Kane now survives the long Danish winters by embracing the Danish love for winter swimming!

Latest Articles from Kane Callaghan

Why Agile Scalable Qual is the Answer to the Limitations of Social Listening

For years now, both governments and businesses have wrestled with how to systematically incorporate the voice of their citizens, or...

Sample sizes in qualitative market research: Striking a balance

Unlock qualitative market research success with optimal sample sizes. Learn to balance insights and data saturation effectively....

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