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IIEX Austin
IIEX Austin
April 11, 2024

IIEX Austin: Innovation, AI, and the Future of Consumer-Led Marketing

Experience the future first at the Insight Innovation Exchange (IIEX). For over a decade, IIEX events have showcased emerging best practices and technologies that enhance insights functions, businesses, and careers.

With such a compelling promise, the upcoming week in Austin is not to be missed!

I am thrilled to be attending my first IIEX conference with the GetWhy team. I am eager to immerse myself in all the conference has to offer and make numerous connections. I am particularly looking forward to a fireside chat with Suann Griffin, the inspiring Senior Insight Director from Serta Simmons Bedding. Join us on the Green stage at 11:25 AM on April 18th.

Our discussion will focus on two pivotal topics:

  • How AI is changing the game.
  • From data to empathy in creative development.

From my preliminary discussions with Suann, I can assure you that our 15-20 minute conversation will be packed, covering everything from AI solutions to consumer research challenges to the evolving roles of consumer insights teams. We’ll explore what “empathy at scale” means and its impact on consumer-led marketing and enhancing marketing effectiveness.

As someone with 20 years of experience in consumer marketing, mainly in creative development, I am passionate about the future of consumer-led marketing. I am excited about the new connections and fresh perspectives this week in Austin might bring. Please feel free to connect with me on LinkedIn or visit us at booth #7.

About the Session

The future of consumer-led marketing: How AI is changing the game with insights and empathy.

In this fireside chat, we will dive into how, implementing qualitative consumer insights early and often will be transformative for marketing effectiveness.

Key Takeaways:

  1. How technology is enabling near real-time qualitative insights for creative testing and GTM strategy 
  2. Increasing consumer input equals higher returns. 
  3. Consumer perspectives in the creative process are invaluable
About the Speakers

Suann Griffin, Senior Director, Insights, Serta Simmons Bedding

As the insights leader at Serta Simmons Bedding, which includes brands like Serta, Beautyrest, Simmons, and Tuft & Needle, Suann excels in candor. She is dedicated to inspiring her team to delve beyond superficial observations and develop impactful solutions that leverage consumer insights, analytical reasoning, and creative thinking. She is looking to add strategic foresight to her skills in 2024, and credits the University of Georgia’s Master of Marketing Research program with kickstarting her over 20-year career in insights.

Jonas Nielsen, Chief Marketing Officer, GetWhy

An entrepreneurial leader with more than 15 years of C-level management experience, Jonas founded Mindjumpers in 2008, transforming it into one of Europe’s top five social media agencies, serving leading consumer brands from its offices in London, Leeds, and Copenhagen. Now, as CMO of GetWhy, Jonas is driving innovation by embedding the consumer perspective into every aspect of the marketing process, thus enhancing consumer responsiveness and marketing effectiveness. His strategic expertise continues to elevate GetWhy, positioning it as a key player in market growth and optimization across various sectors.

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